A Woman's Persiut of thy coveted Shoe!

Jimmy Choo Ad Campaign with Heather Marks



Sex and the City Urban Shoe Myth

Whilst admiring the hundreds of designer shoes at the new and improved shoe department at David Jones in the city, my friend L and I were discussing how wonderful it would be to be rich. A little on the obvious side I know but more specifically what it will be like when we get our first real big pay check and more importantly what we'll spend it on. L, like many girls will be spending hers on herself because after all she deserves it. But whilst we were admiring the beautiful shoes at the Miu Miu and Jimmy Choo sections L told me that she had already decided what to spend hers on (now that's forward planning for you).

L, when she gets her first big one is heading straight to the counter for an amazingly high, killer pair of the luxurious and world famous, Jimmy Choos. Jimmy's shoes are the shoe choice of Hollywood glamazons like, Jennifer Lopez, Scarlett Johanssen, Lindsay Lohan, Beyonce and Katherine Heigl. You name the celebrity and you can bet they have a couple of pairs in the closet(walk in of course).

So what is it that allures so many girls to flash their credit cards (or first big pay checks) for one of these big name shoes? Are they any more comfortable than the back breaking ones by other lesser brands? According to Carrie Bradshaw, Manolo Blahnik's no.1 fan, yes they are. And not only are you paying for a little more comfort, in the product that is made to be uncomfortable, but these bigger name brands also promise hand made quality, exclusivity (due to the larger prices) and of course exceptional design ahead of the trends.

As L and I were forced to leave the mecca of all shoe departments, we said our goodbyes and promised that we'd visit soon, except that next time we vowed to unleash them from their dreary boxes to let them do what they were made for, walkin. (Jessica Simpson reference here in case you missed it)

Love Always xoxo
S.A.A.