Gail Reid Designer Profile

Photo: Gail Sorronda A/W 08 entitled: White Knight

New Person taking the fashion scene by storm: Gail Reid
What is she?: Fashion Designer/Model
Label name?: Gail Sorronda
Where is she from: Brisbane, Australia

Gail Reid's eponymous label Gail Sorronda is predominantly monochromatic in black and white with a stronger emphasis on the cut and structure of the designs. Gail caught the attention of fashion heavy weights with her debut collection 'Angel at my Table' when she won the Queensland finals of the Mercedes-Benz start up Awards in 2004.

Ms Reid is also regarded by a number of reputable sources as smart savvy and refreshingly charismatic. Some have described her as having an "innately complex and captivating personality"Vogue Australia and striking "intelligence" Oyster Magazine. These attributes only add to the overall appeal of her creations which push the envelope of design whilst still remaining chic and understated taking it's wearer from day to evening.

Gail and her designs have also appeared in notable magazines such as VOGUE Australia, UK and Swedish ELLE and both the Australian and UK Harper's Bazaar. She has also expanded her talents to a Jewelery line; featuring later this year at the Designer Awards in Melbourne, sponsored by Tiffany & Co. Gail also showcased her first individual collection at Australian Fashion Week last year to much hype receiving rave reviews through out the industry.

With sales going well on all 7 continents that the label is sold, things could not be going better for this 25yr old All Hallows Alumni, who has just recently set up a freestanding concept store in Brisbane's Fashion savvy suburb of Fortitude Valley. Which is also home to high end fashion store Blonde Venus.

So all that's left to say is good luck cause it's not likely that this design dynamite will be slowing down anytime soon!

Love Always xoxo
S.A.A.

Up and Coming...

Photo: Gail Reid of Gail Sorronda (Myspace Image)

Hey not much of an entry today cause I'm a bit tired so I'm just poppin in to say hi and to tell you that I'll be doing a profile on Gail Reid designer of the up and coming label, Gail Sorronda and I will also be writting soon, a how to guide on wardrobe efficiency, layout and design so that you can all keep your beautiful frocks and expensive shoes safe and organised!

Love Always xoxo
S.A.A.

Patricia Field's Sex and the City on a Budget

See the Dior gladiator sandal used through out and the stud belt in outfit no.1 and large statement bag in outfit no.2.

Long monotone grey thigh high socks and a cute pair of shoots (shoe boots -much more forgiving on the calves-) Also a great use of layering so that you can get more outfits out of just the one dress!

Large statement bag: CHECK, Leather Gloves: CHECK

And again we see the use of layering this time in bolder colours and those SOCKS + Gladiator heels!
Photos: Unknown sources

Now here is what you've been waiting for....How to get that Sex and the City Vibe happening! First of all I have to say that the wardrobe for this movie is HUGE and the cost of that is even bigger so for any girl worth her Jimmy's knows that we all can't live like this all the time so when it comes to budget some items are definitely worth the splurge while others you'll just have to take a miss. So to avoid the dilemma of knowing when to splurge and when to save I've already done the hard work for you!!!!

Ok so the main trends followed through each of Carrie's outfit in the move are the brown and black pair of Dior Gladiator sandals, a thick black leather silver studded belt used to cinch the waist (kinda bondage like which is very in this season), a couple of pairs of predominantly black leather gloves a huge statement bag and long school girl socks!

Now I have a treat for all those girls like me who are desperate for those amazing Dior Gladiator heals...

TA-DA ... This exact copy of the Dior Gladiators are available exclusively at Wittner stores or online at www.wittner.com.au for wait for it....just $169.95 a fraction of the thousand dollar price tag of the originals!

Other key trends in the movie as previously mentioned are Long socks
Photos: Wittner.com.au and Sportsgirl.com.au

that reach either just over the knee or right up to mid thigh -depending on how daring a mood you're in- which can look great over stockings and tights if you wish to be a little more conservative! You can pick up these socks now from your local Dotti or Sportsgirl (see above picture) store which have them in a variety of colours and I also think that Witchery may have some as well for around $15. But as far as colours go I'd stick with more the muted tones of Beige and grey otherwise your outfit could start to look a little to Japanese school girl/tranny rather than New York Chic!

As far as the studded belt goes I know that Bardot had one or two similar but slightly smaller black leather studded options that would work equally as well if cinched around the waist or worn loosely over the hips with a pair of jeans (black skinny preferred cause yes they are still in and you won't catch me throwing mine out too soon).

Photo: Cropped from the Bardot Winter 08 ad Campaign

I hope these little key trends and hints help you add a little Sex and the City into your wardrobe cause I mean we couldn't just let Carrie have all of the fun!!!

If you have any more questions about this eclectic outfits just give me a bell and I'll wright back as soon as possible!

Love Always xoxo
S.A.A.


P.S. Dents have some great leather gloves and other accessories at the moment which you can get from your local David Jones!

Sex and the City Fashion Feast

Bag: Timmy Woods, Shoes:Dior

Photos: Unknown numerous sources none of which are my own.

Lately I have become OBSESSED! After months of waiting for the Sex and the City movie to debut, we fashionistas have been blessed by the paparazzi who have been busy snapping away at the brand new outfits that our girls are wearing on set. The amazing outfits that these lucky girls get to parade around in are the creation of talented and notable designers with the likes of Manolo Blahnik -made famous by the girls-, Dolce and Gabbana, Zac Posen, Prada, Blumarine, Chanel, Roberto Cavalli and an enviable pair of Dior shoes worn through out the movie (and I can even show you where to get these beauties at a fraction of the Dior price tag). Of course none of these designers clothes would look as stylish together if the amazing Patricia Field had not created such great silhouettes and unthinkable yet genius and kooky combinations of outfits. Patricia Field constructed the wardrobe for the award wining series and has, as is expected,continued on for the movie. Patricia also created the wardrobe for "The Devil Wears Prada" which was nominated for an Oscar and BAFTA Flim Award and is currently collaborating for the movie, "Confessions of a Shopaholic". Undoubtedly the awards will begin to flow in after the movie is released next month on the 30th. Sadly the movie doesn't come out in Australia till the 5th of June but if you want a sneak preview of some of the outfits used in the movie the ones above should satisfy.

Stay tuned cause tomorrow I'll be telling you how you can achieve a couple of the looks featured without the featuring price tag!!

P.S. The pictures featured are about 1/100th of the amount of my entire collection from the movie so I'll be featuring some new ones tomorrow.

Love Always xoxo
S.A.A.

DAVID JONES New Ambassador

Article: Courier Mail, P.35, April 4, 2008

I know I know it was only a couple of days ago that I was talking about one of my favourite models Ms Miranda Kerr and here I am again! Before you start getting excited about my big news about this girl sorry but I have something else to report first about Ms Kerr. Now you should all know that David Jones ambassador Megan Gale has recently retired after 13yrs on the runway but as has been reported in a number of publications recently Australia's very own Victoria's Secret Supermodel Miranda Kerr will be taking over!!!!! I have been so excited since finding out the good news and have been shamefully emailing everyone I know spreading the good news!! Later this month you can check Ms Kerr out in her brand new role with an Australian Fashion Week appearance possible sporting boyfriend Orlando Bloom in the front row!

Check back in with me later for some spoilers on the up and coming Sex and the City Movie!!

love Always
S.A.A

The Little Black book of Style - Nina Garcia

Image: Amazon.com

Today I went to my local Borders bookstore (the best there ever was!) and was cruising through the fashion aisle and was utterly amazed at the range and vast amount of information there was. As I was searching through the beautiful hard covered books I came across one which looked pretty new, entitled, "The Little Black Book of Style" by Nina Garcia, fashion director at Elle Magazine and judge on the popular pay TV show, Project Runway. I started to read a little of the chicly black book and was pleasantly surprised at how down to earth and funny Ms Garcia sounded. I have to admit that I am a little bit of a bookworm at heart (just ask any of my friends -they'll tell you I'm the one to go to for a good read) and I found from the small section I read that this was a very informative light read that could also by referred to in times of fashion crisis. I have unfortunately had to take a rain check on this worthwhile purchase cause just moments earlier I'd scored a couple of bargains at Country Road (which has 50% of selected stock at the moment) so I will have to wait until the bank account tops up a little more. Then you can bet your best pair of Christian Louboutin's that I'll be racing in store to get my hands on this gem so that I can give you guys a bit more a review and star rating!

Nina Garcia's "The little black book of style" can be purchased from any good book store or Amazon.com for approx. $30AUS. Please drop a comment if you've seen, read or heard of this great little book!

Love Always xoxo
S.A.A

Tell me something I don't know! - Miranda Kerr

Miranda Kerr Courier Mail Article
Photo: The Courier Mail, p.11, April 6,2008

This morning upon the commencement of reading my Sunday newspaper (The Courier Mail) I came across a large article about my all time favourite model, Miranda Kerr! Over the past few months there has been much speculation over the Ms Kerr's love life and more specifically her relationship with Hollywood heartthrob Orlando Bloom with whom she was seen 'apartment hunting' with. Unable to keep their secret much longer after being photographed kissing (well as if that isn't a dead give away?) the pair came out about their relationship with Miranda stating, "We have been seeing each other for a few months and we are very,very happy". So there you have it boys and girls Miranda and Orlando are officially off the dating scene! Stay tuned cause I have some big news that I will be announcing shortly with relation to this leggy 23yr old and I can assure you it's going to knock your socks off, until then,

love always xoxo
S.A.A