Gail Reid Designer Profile

Photo: Gail Sorronda A/W 08 entitled: White Knight

New Person taking the fashion scene by storm: Gail Reid
What is she?: Fashion Designer/Model
Label name?: Gail Sorronda
Where is she from: Brisbane, Australia

Gail Reid's eponymous label Gail Sorronda is predominantly monochromatic in black and white with a stronger emphasis on the cut and structure of the designs. Gail caught the attention of fashion heavy weights with her debut collection 'Angel at my Table' when she won the Queensland finals of the Mercedes-Benz start up Awards in 2004.

Ms Reid is also regarded by a number of reputable sources as smart savvy and refreshingly charismatic. Some have described her as having an "innately complex and captivating personality"Vogue Australia and striking "intelligence" Oyster Magazine. These attributes only add to the overall appeal of her creations which push the envelope of design whilst still remaining chic and understated taking it's wearer from day to evening.

Gail and her designs have also appeared in notable magazines such as VOGUE Australia, UK and Swedish ELLE and both the Australian and UK Harper's Bazaar. She has also expanded her talents to a Jewelery line; featuring later this year at the Designer Awards in Melbourne, sponsored by Tiffany & Co. Gail also showcased her first individual collection at Australian Fashion Week last year to much hype receiving rave reviews through out the industry.

With sales going well on all 7 continents that the label is sold, things could not be going better for this 25yr old All Hallows Alumni, who has just recently set up a freestanding concept store in Brisbane's Fashion savvy suburb of Fortitude Valley. Which is also home to high end fashion store Blonde Venus.

So all that's left to say is good luck cause it's not likely that this design dynamite will be slowing down anytime soon!

Love Always xoxo
S.A.A.